Facebook – beginners information for your business

I’m still seeing it constantly – small business owners, struggling to know the basics of Facebook.  So here are the things that you MUST know to get started.  From here, just take it steady and slow – you can’t learn it all in 5 minutes, just do it bit by bit.


Your profile is your PERSONAL page.

Facebook doesn’t like you having a fake one for your business, as that is a way around it’s rules.  You can create a new profile that is more business orientated, but why bother honestly?  If you’ve been ‘misbehaving’ on Facebook, stop, because it will affect your business.  Nothing on social media is secret!  You can change the privacy of each post, but I don’t have time for that.

Some people don’t like to show anything about their business to their friends.  Why?  Friends aren’t as supportive sometimes as you might like them to be.  But if they have a choice of using another company or you, wouldn’t it be better if they use you?

I’m shocked how many business owners haven’t posted anything on their timeline about their business.

But, be discerning – don’t over do it either, otherwise people will get bored and tune out or unfollow you.

Be careful to set your privacy settings.  I only share my information with friends, but my profile is public.  See the picture below for the location of the privacy settings.


This is your business page.  It is where you post stuff about your business and go live.  Then you share it to your profile or group if relevant.

You can invite friends to like your page – I do this about once every 6 months.

You can create events on your page – this is helpful if you run courses or do workshops.

Create a pinned post at the top of your page, with your key piece of information or event.  For example when I’m running a free course, the information will be pinned there, so that people don’t get confused when seeing lots of other posts about it without the join up info.

Fill in the about information – check contact details, location and description.  Include everything you do – otherwise they may never find out.



A group is a community, where you can interact with your clients more.  This may or may not be relevant to your business to create.  For instance, it might not be useful for a clothes shop, but would be for a coach.

Create a post with the ‘rules’ for how your group will run and pin it, so that it is always displayed at the top of the group.  E.g. can other people post about their business?

Add a description about yourself and the group, so that people who join know what it is about – so many people don’t do this and lose community members because of it.

Set the privacy settings – normally to ‘closed’ – so that no one outside can see what is written in there.

Link it to your page.

Do NOT add people into your group without asking them – this really upsets them.

Do NOT tag everyone in the group overtime you post – this really upsets them!

Some people choose particular days or times of the day to interact in their groups and reply to comments, as otherwise it can be overwhelming to reply straight away to loads of comments through out the day.

Other Groups

Read the description.  Read the pinned post.  Follow the rules.

Interact with others and be helpful before you post your stuff.

Don’t put an ‘F’ or ‘.’ as a comment, so that you can see other peoples comments.  Instead click on the 3 dots in the top right hand corner and ‘Turn on notifications for the post’ (see photo above).

Please check the files for information that has been created especially for you – if you are in a group for information, the most likely thing is that FAQ’s have been written up.

When asking a question go to the [search] function first and see if it has already been asked.  How much effort do you think someone will put into asking your about the latest lash product for instance, if someone else asked the same 3hrs earlier?

Be polite – say please and thank you.

Don’t read it if you don’t want to.

STEP AWAY – you are being judged on your behaviour in a group, there is no need to argue or convince other people that you are right.

Nothing is ever completely private or safe – don’t post if there would be a problem if someone copied your post and shared it elsewhere.  There are nasty people on Facebook who will do that.  Don’t be one of those people!

Personal Friends

As I’m running a business I’m careful on Facebook.  If someone is annoying I ‘unfollow’ them.  I hardly ever unfriend or block.  I only unfriend when I find people have been basically watching me for a year, but never interacted.

Time Line

Your timeline is your personal updates on what is going on in facebook land.  First come your memories from before, then the page updates from any pages that you set notifications to ‘first’.  Then there will be updates from friends.  NOT all friends – just the ones you’ve been interacting with recently.

Facebook Adverts

It is possible to get people to like your page and set notifications to first so they always see your posts.  But generally other wise you will only reach a certain number of people with your page.

Inevitably you will need to do an advert.  The easiest thing is to ‘Boost’ your post.  But eventually you will find better results from the ‘Ads Manager’ (see below, and get proper advice on how to do this).


The most important thing is to remember, that just because it’s online doesn’t mean you don’t have to work at creating relationships.  Think of your posts on social media as a conversation – are you being boring?  Are you only posting about what you want (more clients), or are you also sharing information, being interesting and being helpful with no agenda?

If you are selling a network marketing product, please don’t use the technique of being vague about what you do and not mentioning the company.  It is unwise, only attracts people who don’t know what you are doing (so are a bit daft), and makes you look bad.  The rest of us do know what you are trying to do!

Hacks & Viruses

It’s unwise to get involved in chain messages or chain Facebook posts – they just fill up timelines with repetition and are like a virus because they take up space.

It’s unlikely the message saying ‘THIS IS TRUE’, or asking you to share and copy to your timeline to warn everyone about something catastrophic is real.  Check Snopes.com for updates on hoaxes.

Don’t click on links from people you don’t know.

Don’t add a Facebook friend again when you are already friends with them – it’s likely not them.

The cute girl/soldier who just added you, who has no mutual friends to you, is likely not a real person.

To Learn More

Things change constantly in Facebook land and always will.  We never like their updates, and it can be a pain to keep up, but they like to keep improving.  They are a business, it is not bad that they need to make money.

I recommend Inge Deksne – she has a great membership program where you pay monthly.  She supports you to get onto social media more, especially Facebook, and runs online ‘cafe’s’ where you can ask questions.  She can do all the research for you and keep up to date – there is a lot to it, and she will save you time, effort and tears.


I can’t pronounce the word, but I’m passionate about creating reciprocal relationships.  Together we are so much stronger.

Watch my video below and let me know what you think – do you have businesses who support yours, or do you find that many will take the help that you give and then give nothing back in return?



There are some easy tips as well:

  • Like their page.
  • Set notifications to first so that you don’t miss anything.
  • When they do a Facebook live, click the button to be notified when they go live, so you don’t miss anything.
  • When relevant share to your clients or friends – it can be really helpful for their stats and for your clients, and is more interesting than constant promotional posts.
  • Don’t discount, add value and combine services with another business

For any small business looking for social media support and advice, with an intuitive edge, then check out Inga Deksne on Facebook.  I’m part of one of her subscription groups, and it’s really helpful to keep me up to date and kick me into action!

Oh and remember to come and join my Facebook group ‘Business with a heart’!

Mid-Year Review And Plans for rest of 2017

A confess – I’ve been beating myself up loads for not quite achieving what I had wanted to achieve by now.  Are you in the same place?

Then please watch my video and do the exercise I mention below ….



  1. Sit down for 20-30mins and think about this year.
  2. Look through your diaries/schedules to remind yourself what happened
  3. What have you achieved in work, health and life?
  4. Make a good long list.  Don’t focus on what you didn’t achieve, focus on what you did manage.
  5. The more you write, the more it will flow
  6. Then take a couple of deep breaths, now that you are feeling more grateful to yourself and ask yourself….
  7. If there was only 1 more thing that you could achieve by the end of the year, what would your heart love you to do?
  8. If you could manage 2 more things what would they be?


Let me know below what you discover – it could be really surprising!

Qualifying for ‘Business with a heart’ Review

I would love to support other businesses ‘with a heart’ by highlighting you on this blog, but there are a couple of criteria (please don’t take this as judgment!).


Now don’t worry if you aren’t there yet, so many business owners are doing well, but still have some barriers to break through – come and join me in my ‘Business With A Heart‘ Facebook group and maybe we can support you to finish off the ones still to be done (I’m still working on them too)!

  • Are you paid more than your employees and fairly considering the hours you work?
  • Do you get some time off from your business and take holidays?
  • Are you working reasonable hours, so that there is also a balance of rest, relaxation, social life, fitness, family life and relationships etc?
  • Can you afford to take care of your health?
  • Are you creating a pension and future security?
  • Does your company have a good reputation?
  • Does it mean you are financially independent – so you can pay for all your bills?
  • Can you provide for you portion of your family’s needs?


  • Are your full time employees paid as such e.g. NI and holidays?
  • Is your business based upon your own unique idea or USP?
  • Are you trying your best (it’s difficult I know) to consider your environmental impact?
  • Do you believe there is enough space for all businesses, so you don’t need to target other businesses, or take clients from them?
  • Have you managed to keep your heart and joy in the business, without succumbing to cyniscm (realism is fine!).
  • Do you pay your taxes?

Now of course, there is some of my own bias in here, and I might adapt these criteria as I go along.  I’m basically thinking that success at the price of your health, your heart, your employees, other businesses, or orang-utans, is not success in my way of thinking.  Big global corporations that don’t pay their taxes, wouldn’t pass my criteria (although I would never suggest paying more than you need to of course).

Business with a heart – is it viable?

Business with a heart – is it really viable, or is it some daft spiritual nonsense?  That’s going to be my journey and investigation over the coming months.  It’s going to be ‘interesting’ and hopefully it will be inspirational and give us all hope!

Here is my first Facebook live video, talking through why I’m so passionate about it:

I’m not ignoring the fact that a business does need to:

  • Make profit – it’s not a dirty word, it’s what gives it stability and means there can be reinvestment
  • Market itself – i.e. let the world know it is there
  • Sell to clients – i.e. learn what the clients need and how the business can help them
  • Watch cash flow – numbers are important, as cash is what makes a business succeed or fail.
  • Make decision based on business needs – I remember being told that as owners we ‘work for the business’ and never to forget that we owe the business the right decisions.

‘Success’ is a funny old thing and can be measured in many ways.  But I like to think of us proving that a Business with a heart can still provide:

  • A fair income (so many business owners earn less than their employees)
  • a pension
  • ‘Healthy wealth’ – where you earn enough to be able to look after your health, house and family
  • Provide for your family – there is that saying about when you visit a small business you are paying for a little girl to learn to play the piano – and it is so true (but dance in my case, and both children!).

But I’m hopeful I can prove that long term profit and a more secure future can be made without:

  • Being cut throat or vicious
  • Lying, stealing or manipulating
  • Trying to damage someone else business or target them
  • Treating staff badly
  • Losing your morals or ethics
  • Losing your soul and becoming cynical and bad tempered


Do you have a story about your business that I can post?  I would love to – to support you and also to give hope to other struggling businesses.  Get in touch via my Facebook page.