Mummy Whisperer in The Times

I’m in The Times … squeal!

Mummy Whisperer in The Times

Little Dimples and Curly Headed Boy are very unimpressed that Mummy is in a posh newspaper, but I’m chuffed and rather surprised that Mumsnet suggested me (thank you!).

However, newspapers being what they are, The Times obviously only added the one sentence that worked for their story, so I thought I’d finish the story.


How much is it possible to earn from being a Mummy Blogger?


In the article I say that I do 1 in 4 sponsored posts and earn £100 for them (I charge £50 for administering a competition).  The actual truth is that I limit myself to 1 in 4, because I have long term plans for my blog.

If however you just ran a review site or were happy to have loads of reviews, then you could of course do a lot more.  Also, you can earn more if you do ‘Follow’ links (check my pinterest boards for articles about NoFollow vs Follow).

So for me that is about 1/2 sponsored posts a month, but someone else could easily do 4 a month/week (if they were available).

Problem is that not everyone offers £100, some are offering just £20.  But if you do a real quicky and need the money then lots of £20’s can add up (I’m not getting into the ethics of wether you should do blogs for such a small sum here).

Bear this in mind:

You will have monthly costs for running your blog, plus potentially childcare costs (2 mornings per week at a nursery would be £350pm for me).

For each blog post (lets say they take an hour), you will need to do the same amount of networking/blog post pimping so 1hr of blogging is 2hrs of work.

If like me you limit your sponsored posts, then rather than it looking like you are earning £100ph, you are actually earning £12.50ph.

BUT it’s addictive!  You are likely to spend a lot more time on it than that and will therefore be earning below the minimum wage.

Plus it’s not reliable.  Last year I had lots of interesting campaigns that would bring me in £3-400 per time.  This year they have pretty much dried up.  Even the sponsored post opportunities disappeared for a while.

What I did get though was lots of lovely things to review which gave my family treats; like a holiday in normandy, muddy festival, magical festival, trip to see Andy and Mike, and the lovely Guinness World Records.  But treats come at a price, because each one needs a blog post, I try to make sure that each post is professional, there will be emails with the PR that take longer than a normal blog post, the normal pimping, and I also tend to check out other bloggers who have reviewed the same item.


Blogging is NOT something to do just to earn money or get freebies.


Why is it worth doing it then?

Because I LOVE writing.

Because it is cathartic for me.

Because I can reach more Mums with my writing than I can 1to1 with my coaching.

Because it helped me write my book on enjoying being a mum and is helping me brew my book on weight loss without diets and bootcamps.

Because I can give my family treats that in this recession are limited.

Because blogging often leads onto something else (check out my predictions for parent blogging that I wrote at the beginning of this year); that’s where people tend to make their money.


What do you think?

  • Do you love blogging just for blogging sake?
  • Or are you one of the few actually making lots of money from it?
  • Or did blogging lead onto a new job for you?
  • Have you noticed the change in type of paid work/reviews offered?




What I really want is a cuppa and a chat!

It's nice to meet people face to face


I loved going to Britmumslive where I learnt loads and went to the awards ceremony.

The MAD Blog Awards was wonderful.

We’ve even had a couple of blogging get togethers here in St Albans and the #BlogItForBabies event.


But there is something missing ….

The chance to chat properly with people I’ve met on twitter/blogging, without loads of noise or running after a 2yo/6yo.

So I come away with more people than ever who I haven’t had a decent chat with.


It’s partially my ‘fault’ because I’ve often had to bring Little Dimples with me, she dislocated her elbow at one more chilled event and I couldn’t make the Tots100 brighton party and had to cancel Blogcamp due to loss of childcare.


So PR peeps here’s a tip:

If you are trying to sell us Mummy / Parent Bloggers on your latest campaign, you need to look at what is ‘missing’ in our lives and make sure that the deal is a ‘fair’ one.


1) If the money you are offering is a touch rubbish, that’s not going to convince us, because basically you are paying us for time we could alternatively spend with our kids.

2) If the money you are offering is great, that will probably do it!  But some of us have very long term plans for our blogs, so don’t be surprised if we don’t want to do anything dubious in return; us bloggers can be very stubborn.

3) Potentially a lovely treat for the family will work, but remember that we probably don’t want a house full of tat either, and many of us actually need our expenses paid, otherwise we could do a cheaper ‘treat’ at home.  So it’s really got to be worth it for us; think time, hassle, money and energy usage vs what we are getting in return.

4) As we are ‘bloggers’ (the hint is in the title), most of us are quite capable of writing, hence, not so interested in your press releases or guest posts.

5) Being bloggers we are also quite ‘particular’, and therefore we really like it if people call us by our names, get the ages of our children right and read our About pages; we can actually get quite snarky otherwise (I’ve got to the stage where I’m not replying now).

6) If it’s a competition where you want us to write a blog post, then the reward has to be good enough to spend the time and risk not winning

7) If it’s a competition you want us to plug to our readers, bear in mind that some of our readers aren’t bloggers, so they can’t write a blog post for you; hence we some of us won’t take the chance of alienating our readership

8) Many of us are isolated (for one reason or another); hence the blogging and tweeting.  So something that we can get to easily (remember our about pages!), includes entertainment for the kids (remember their ages, school pickups and bedtime ), a safe environment where we don’t have to keep a constant eye on them, a treat for them (they also will require drinks and food every couple of hours) and a jolly good get together for us bloggers (and CAKE) is likely to be a very popular option (plus remember I mentioned the expenses bit!).

9) (Others would be more up for evenings and wine; but I’m not plugging for them, because I need more sleep first!).

10) Oh but be warned; over book, because we are a bit unreliable and several of us will have ill kids on the day.  Plus we need a certain amount of warning to get our lives in order; tomorrow wont work.

11) UPDATE: P.S. To get a good buzz going for your event and help us out, connect all the bloggers on twitter/email beforehand!


Make us feel loved and we will make you feel loved (although we do have that disconcerting habit of being honest, so it better be a good product or service too!).


My plan for 2013 is to have a lot less people on my ‘sorry we didn’t get to chat’ list!

Any one got any events that might work, feel free to read my about page and pop me a mail ;o)

Any other bloggers feeling the same?  Or is it just me (yes I know many of you would much prefer several bottles of wine and I might be a tad boring!).