Desperation and Busyness lead to Ridiculousness and Lack Of Discernment!
You see small business owners all the time falling prey to being too busy to be sensible or so desperate to get new clients that they make bad decisions:
– Promoting their business in inappropriate places
– Stalking their competitors
– Following strategies that expensive ‘Gurus’ tell them
– Spending thousands they don’t have on programs
– Running round like headless chickens, but not getting the basics right
– Copying other companies products or services
– Following strategies their network marketing team leader taught them that are manipulative and give it a bad reputation
Frankly about 90% of small business owners have fallen prey to one or other of these at some point (I’ve seen all 6 over the last few weeks) – so show them compassion and try not to take it personally. ?
You might have to have clear boundaries if they have misbehaved in your area, but honestly, don’t take it too personally or judge them too harshly.?
And beware it – we’ve all been there!
So when considering an action, consider ….
Am I sharing from the heart?
Can I afford this?
Do I only want to buy this for fear of missing out?
Am I falling prey to ‘shiny’ new system/strategy/course syndrome?
Am I undervaluing what I can do already?
Would I behave like this in real life (vs online)?
Is this wise?
If you are considering some extra support, get in touch or check out my online membership programs – they are specifically aimed at giving you all that you need, whilst not adding extra financial pressure.
Plus I’ve made all the mistakes, and fallen for all the FOMO offers and bought all the shiny new courses/strategies or deep spiritual journey’s – so I can tell you exactly what does and doesn’t work, save you a tonne of money and get you there easily and quickly.
Wow it’s been a while! Sorry about that – this business malarky is taking up a lot of my time. But as I’m popping back in to speak to Danny Smith on his Drivetime show for Radio Verulam, I thought ‘maybe I should start blogging about what I’m doing’?
I saw a mum on Facebook the other day asking for advice on starting a business, so I thought that having worked for myself for the past 15years, I’d give some tips on starting your own business.
There are lots of different types of business. For some reason I feel that Espiritu Salon and Spa is more of a ‘Business’, whereas before I was just ‘working for myself’ as a ‘job’ or ‘career’, but it really doesn’t matter what kind of business you start up, the same rules apply.
I’ll probably do a series of blog posts (if you like them!), so that I can break it down into manageable chunks. But it’s a good time of year to be thinking about this sort of thing as September has a great ‘new start’ vibe.
Whatever this business is, it’s going to take your time, energy and resources, so you need a passion for it. Not a fickle passing fancy, but an interest that has been long standing. My dream to own a Spa where the hair, beauty and holistic therapies were all combined has been there for the whole 15 years.
How do you know if there is a TRUE passion for it? I’ve watched and listened to people over this last year and here are a few key hints:
You’ve thought about it loads and talked to different people about it
You’ve planned it – in your head, on paper, everywhere
You’ve researched how to do it on the internet, read about it and maybe taken qualifications in it.
You know your strengths and weaknesses (no one can do everything) and have a plan to cover the areas that aren’t your strong ones.
You are willing to spend time, money and change your lifestyle for it – this is the big one, are you willing to stop watching the TV, stop seeing friends, and limit your budget because you are focussed on your business?
Passion is key, because it’s going to be harder than you think, and affect areas of life that you never expected, so it needs the passion to keep it going! Wow I sound a bit gloomy don’t I, but it’s not; it would only be gloomy if I didn’t have a passion for what I’m doing.
It’s got to make a profit, otherwise it is just an expensive hobby which will do your self-esteem no good; the question is how much?
When thinking about the business, think about how long before it could go into profit and how much profit you need.
Maybe you are giving up a job for this, and although you can cut back on your lifestyle to a degree, there are bills to pay?
Or maybe this is the beginning of something bigger that will grow when your kids are in school, so for the time being it just needs to pay for a few treats for the family?
If there is a big investment, it really needs to be able to pay itself back, as well as pay you, so that is something to consider.
Think about the sacrifices that you will have to make; it needs to make enough profit for it to be worth it.
One thing you can be sure of: It’s going to cost more than you thought, and take longer than you thought to go into profit.
But don’t get fooled into spending lots due to your newness to the industry.
Desperation isn’t good, so make sure that you have a buffer to keep you going.
And never fall for the ‘get rich quick’ schemes; nothing happens without hard work. I know a pile of people who did weekend courses and
You might be really passionate about something, and not mind how much profit you make. But at the end of the day, other people need to think that it will be interesting too, otherwise you will have no customers.
Is there a market for it? Do people really want it, or can you persuade them that they do?
What is your brand, ethos and USP? What is the point to your business versus all the others?
Make sure there is a market for it – Know your market/niche – don’t try to be everything for everyone. Decide on your brand – your ethos, niche, the point to you.
Learn this lesson (it took me years to believe it!): Decide on your ideal customer, identify your niche, stick to it and you will have MORE customers!
But at the same time, don’t focus/be to rigid on this being ‘the one’ business you ever run; things often change and one thing will lead to another. I’ve gone from being a reiki healer/master, to holistic therapist, to coach, to ‘Mummy Whisperer’, to blogger, to author, to owner of a Spa. It might sound a bit random, but there is sense in the journey.
Got a question about a business? Let me know – I know how tough it is and would love to help!
Started your own business? What tips would you add to choosing a business?