10 Top Tips For Small Businesses Handling Coronavirus

Do you have a small business and you are worried that either you will lose clients or that your clients will struggle to survive and there will be a knock on effect?

There are things that we can do to pre-empt potential problems, adapt and become more resilient.

Yes, this is a worrying time.  But the best frame of mind to take, is that these changes will take us to a stronger position in the end and improve our business.

However, I totally understand your worries, so I took to facebook live yesterday to give you the tips you need to survive and thrive this challenge …

At the end I make a few offers for you …

  • Lost your job?  Anyone who has lost their job during this time, just message me and I will send you my ‘Time For Change‘ eBook for free, to help you work out what you would like to do now.
  • Struggling to sleep?  I recommend my ‘Sleep Tips & Toolkit‘ eBook.
  • Business Booster Coronavirus Special – Now Normally I only run this program once a quarter and I’ve just finished the most recent run.  But I’ve decided to run a special one, purely to focus on adapting to this challenge.  It is only £19.99, but I’m happy to offer a 2 monthly payment of £10 instead if that is easier for you.  I will be running it in the last week in March, but you can join anytime, as the course material is there for you – it will help you tighten up your strategy and make sure you have got all your ducks in a row.
  • Focussed Business Review – I offer 1hr reviews & training for an area of your business e.g. strategy, facebook, how to move online, cash flow analysis etc for £145.  I’m offering a Coronavirus discount of 50% off to help you come up with a plan of action to tighten up and come out stronger from this challenge.
  • Health Review – Normally I only offer lifestyle/health coaching over 3 months, but I’m also going to offer a one off for this to help anyone worried about how Coronavirus might affect their health challenges.  I’m going to offer the same 50% off option.

Remember, all my books sold on my site and 1to1’s and workbooks come with a 100% Money Back Guarantee – so I am committed to you getting results!

Most of all, I want you to know – if the worst comes to the worst and your business doesn’t survive, you will be OK – I KNOW this due to my own experiences.  Joy doesn’t disappear from the world and neither does love.

We can and will rebuild.

Sending you big hugs!

Sanity Check – Do you Actually Want To Run A Business

It’s not that I want to put you off running a business.

But I do want to save the people not really up for it a world of pain.

Plus, if you are running your own business, then I want you to look at these questions and make a clear decision in your head that you are willing to do what it takes – you will then be so much more successful.

 

Here’s a quick summary of what I mention in the video, so that you can refer back to it and jog your memory:

  1. Does your whole strategy match?
  2. Does your SWOT suggest anything unviable?
  3. Will it earn what you need?
  4. Are you willing to develop as a person?
  5. Do you have the commitment level?
  6. Are you willing to challenge your limiting beliefs?
  7. Will it fit into your life?
  8. If you won £1million tomorrow, would you still do it?

 

If you would like more help with tackling these different areas of business, then that is one of the things that my ‘Lets Get Started’ program will do for you.

Check out more information here:

https://mummywhisperer.com/get-started/

Beware Desperation and Busyness!

Desperation and Busyness lead to Ridiculousness and Lack Of Discernment!

You see small business owners all the time falling prey to being too busy to be sensible or so desperate to get new clients that they make bad decisions:

– Promoting their business in inappropriate places
– Stalking their competitors
– Following strategies that expensive ‘Gurus’ tell them
– Spending thousands they don’t have on programs
– Running round like headless chickens, but not getting the basics right
– Copying other companies products or services
– Following strategies their network marketing team leader taught them that are manipulative and give it a bad reputation

Frankly about 90% of small business owners have fallen prey to one or other of these at some point (I’ve seen all 6 over the last few weeks) – so show them compassion and try not to take it personally. ?

You might have to have clear boundaries if they have misbehaved in your area, but honestly, don’t take it too personally or judge them too harshly.?

And beware it – we’ve all been there!

So when considering an action, consider ….

  • Am I sharing from the heart?
  • Can I afford this?
  • Do I only want to buy this for fear of missing out?
  • Am I falling prey to ‘shiny’ new system/strategy/course syndrome?
  • Am I undervaluing what I can do already?
  • Would I behave like this in real life (vs online)?
  • Is this wise?

If you are considering some extra support, get in touch or check out my online membership programs – they are specifically aimed at giving you all that you need, whilst not adding extra financial pressure.

Plus I’ve made all the mistakes, and fallen for all the FOMO offers and bought all the shiny new courses/strategies or deep spiritual journey’s – so I can tell you exactly what does and doesn’t work, save you a tonne of money and get you there easily and quickly.

There is more information about my ‘Let’s Get Started’ program here check it out if your business needs to earn more or you are about to get it going.

Sharing From The Heart With No Strings

Wether it’s with the kids, friends or EVEN YOUR BUSINESS – there is a degree of sharing that is so important to do, from the heart, with no strings attached.?

We invest in our kids – after school clubs, clothes, food, time etc. And whilst we might teach them to be grateful for what they have and to take care of their belongings. We also need to step back and let them make of it what they will – maybe the money you spent on Karate will become something they then continue for life, maybe it won’t, but that’s not our job to say.

In business I’m strong on sharing tips, my free group, free courses, free healing completely with no strings attached. I’ll mention other options to work deeper with me, but I would be happy for someone to accept free healing from me EVERY week (please do – mondays!) without ever buying a single thing from me.

Don’t make it a burden – that’s the key!

Don’t spend so much on your kids education that it means you will have an expectation on what they do with it afterwards.

Don’t give to your online community so much, that you are expecting them to engage, or buy something from you.

Don’t make your free gift so big that it is detrimental to you to give it freely.

Because I promise you they can feel it – and it feels yucky ?

I’ve been there – wondering why people in my groups didn’t engage – expectation & strings! ?

Wondering why people I did things for, didn’t seem to appreciate it or reciprocate – expectation & strings! ?

Wondering why people didn’t want my free gifts on my site – expectation and strings ?

I hear coaches all the time, upset that people didn’t pick up their free offer – but WHY SHOULD THEY? They are busy and it just didn’t float their boats. It doesn’t mean you should beat yourself up for it – it means you need to look at it and adjust. But they are NOT beholden to take it. EVEN IF YOU KNOW THEY NEED IT ?

It’s tough I know – but the more you become aware of the strings, the more you will be able to cut them.

And then ironically, the more people will take you up on your offers and things will work out – maybe not ‘to plan’ – but they will work out! ?

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This is a tip I shared more in-depth, in my Business Booster course today in the Business Clinic.

I so understand the frustration of creating great free gifts or having free groups but seeming to get no engagement or interest.

The key was to learn to share with no expectation of results.
I’ve also found that setting goals, but then taking intuitive actions instead of actions linked to those goals is massively helpful.

I’ve had loads of people ask to join my Business Booster program today (it’s the last free run). Originally I was just going to leave the material in there for free next week for people to catch up. But that means the new people will only get a practical boost and no energetic boost. So I’m going to extend the energetic part of the program into next week.

So if you would love a business health check, lots of practical and technical tips on bringing in new clients or managing to do’s, or considering creating online programs. Then feel free to pop in – you are all welcome – no strings attached ??

Business Booster with Mummy Whisperer

If you are reading this after December 1st 2019, never fear!  I will be running the Business Booster every 4-6 times a year, and although it’s not free, it is only £29 for lifetime access, which is a steal (and it is meant to be, as if you feel the need for a boost, you probably can’t invest and shouldn’t invest a lot, until you’ve got some results).

You can message me on facebook to find out when I’m running it next and there is more information here:
https://mummywhisperer.com/business-booster/

 

 

How much should you spend on training or personal development?

I have so many small businesses approach me who are not managing to make enough profit from their business, or even any kind of profit at all, that one of the first tips I have for them is cost management.

It’s harsh, but fair to say that if you haven’t earned it yet, then you shouldn’t spend it – not if you would love a successful business in future.  It doesn’t just affect the bottom line, it also affects the energetics of the business.

Then it’s important to analyse your spending habits in the business and make sure that the percentage spent on each area is reasonable – plus that where possible it actually helps to move the business forwards, so there is some form of saving or earning from it.

This can be really tough when you are surrounded by adverts on social media all day long telling you that you NEED this new shiny course – they have the strategy that will sort everything for you and you won’t be able to succeed without it!  Especially if you are a lover of learning new stuff!!

So here are my tips for how much to control your training or personal development costs (from a recovering addict for personal development courses and books!).


This is a slightly ironic tip for 2 reasons … My biggest vice is spending stuff on learning things – I’ve literally had to hand cuff myself to stop this addiction to new sparkly things to learn.

Plus one of my services is courses for small businesses and I’m also back doing consulting in the corporate market!

But even so, I firmly believe that us small business owners need to keep a strict tab on how much we spend – my new goal is to not spend more than 10% on training or personal development.  If I want to do an expensive course/program, then I will need to earn more in order to do it.  Plus I now keep tabs on those no-brainer priced memberships programs, as I had built up a large number of them and it all adds up.

When I do invest in anything now, I do expect a palpable return or saving.  Whilst spiritual development is important, It’s not ok for a course/program for businesses to not be built around either saving you money or making you money.

Otherwise what it does is add to the pressure of making more money – and most small businesses already have enough of that!  I think it’s reasonable to expect 5-10x your investment – that’s certainly what I aim to deliver or more!

Plus to help with new shiny object syndrome, I sit for a moment and think ‘Is this course a 100% Yes course?’ or am I interested because I’m worried about missing out or have fear about something?  For me to spend my time on it, even if it is FREE, it needs to be 100% something I want to do.

Hope that tip helps, let me know what you think?

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If your business needs a boost, I’ve got just the thing for you (yes, ironically I am now mentioning purchasing a course LOL!) – My Business Booster program!

Plus if you are watching this before the end of Nov 2019, it’s FREE for one more time starting on Fri 15th!  But even after that, it’s really affordable, as it’s aimed at businesses that need a boost or are just starting out.  Plus once you are in, you can re-attend any time (it will run 4-6 times a year).

You’ll get both a practical and energetic boost for your business and a health check to make sure there are no gaps that will cause you trouble.

The last group loved it so much, they are all attending again – check out their testimonials and more information here:

Business Booster

I really love this course, so I hope that it feels like a ‘100% Yes’ for you and I see you in there!

Introduction to the Law of Attraction and how it works for Mums

As you know I’m passionate about the Law of Attraction.  I feel it is empowering for us Mums.

We can so often feel as though our lives are restricted.  Our timetable is set by the kids, there are a lot of financial needs, and relationships can become trickier.

Since going more deeply into this simple Law, I have been able to use it to lift myself out of a downward stress spiral, tackle challenges with the kids, and apply it to my health and business.

Here is a quick video introduction where I explain more deeply what it is and why it has helped me.

Put simply the Law is that:

Thought + Emotion + Action => Our Reality

Psychologically you can see how despite their best intentions, the way that a person thinks and behaves affects their whole life.

But the LOA is more than that.  It is saying that our vibration is also key to the people and circumstances that we attract.  This is the key to more dramatic changes in our lives and creating long lasting dream lives.

To Learn More

To learn more about the LOA I recommend liking my facebook page (set notifications to first, so that you don’t miss posts) and join my free facebook group ‘Create your dream life with the Mummywhisperer’.  Also watch ‘The Secret’ – which is often free on youtube – but remember that just focusing on a Ferrari is not getting you a Ferrari, there is more to it.

Remember, one of the keys to improving the quality of our lives is to love ourselves more.  My FREE 6 day email course is still available to subscribe to, until Friday 20th April.  Click here to receive it into your inbox and be added on my newsletter email list.

If you have already heard of the LOA, and want to apply it to a difficult challenge you are facing or a goal that you have struggled to achieve.  Then strongly consider my ‘Happier Mums Use The Law Of Attraction‘ 6 week online course.  It is ‘evergreen’, so once in, you get constant access to the material and get to reattend whenever I rerun it.  There are 3 FREE Goal clarity sessions on offer to the first people who sign up (worth £60) and doors close on Saturday 21st April.

I’m running a FREE masterclass on the LOA on Thursday 19th April at 8pm.  (I am not running it as a facebook live, you need to register).  If you have struggled with the LOA, this is for you.  You may also then be interested in getting my 6 week ‘Happier mums’ course for free, plus a free clarity call and signing up for my 6 month mastermind group ‘Manifesting Mums‘, where I can support you more in achieving your goals (if you are interested in this, we have a free exploration call to check that it is right for you).

To Register for my free masterclass and be added to my newsletter, subscribe here

 

 

Any questions, just ask!

** Remember: You Deserve Your Dream Life **

Mid-Year Review And Plans for rest of 2017

A confess – I’ve been beating myself up loads for not quite achieving what I had wanted to achieve by now.  Are you in the same place?

Then please watch my video and do the exercise I mention below ….

 

 

  1. Sit down for 20-30mins and think about this year.
  2. Look through your diaries/schedules to remind yourself what happened
  3. What have you achieved in work, health and life?
  4. Make a good long list.  Don’t focus on what you didn’t achieve, focus on what you did manage.
  5. The more you write, the more it will flow
  6. Then take a couple of deep breaths, now that you are feeling more grateful to yourself and ask yourself….
  7. If there was only 1 more thing that you could achieve by the end of the year, what would your heart love you to do?
  8. If you could manage 2 more things what would they be?

 

Let me know below what you discover – it could be really surprising!

Willow Face Paint Hoo BookFest

How to get Vouchers/Adverts for your school or charity

Willow Face Paint Hoo BookFest
Cheeky Butterfly

It’s school summer fair season again!  That means I’ve been approached by a LOT of schools in the surrounding area, for either adverts in their brochures or vouchers for their raffles.

Realistically, the vouchers do not really help me with my business.  I don’t get a lot of visibility from them and I don’t get a lot of business.  However, I do like to support the local community; my kids are at a local school, and I’m very aware of how hard the PTA’s work for both the private and state schools.  Sadly at times I do feel a little ‘used’ at times by the schools that approach me (not all, just some), which I suspect makes the PTA’s job even harder.

So I thought I’d write some tips on how to get those much needed adverts or vouchers from local businesses.  Most importantly you are looking to create a relationship with the business; where they know that you don’t just want a voucher from them, you actually care that they gain from it.

  1. If you are asking for raffle tickets, have a simple brochure and list all the small businesses that gave you a voucher with a thank you and their contact details.  Or create a poster that is in a prominent position at the fair if you can’t afford brochures.  The raffle prize will cost the business money to provide the service/product and it takes a lot of return visits from that customer to cover that cost.  So this gives them increased visibility.
  2. Suggest they offer you a raffle ticket for something that can be upgraded; this gives them a chance of covering their costs at least.  For instance, if I offer a 45min massage, someone might upgrade it to 60mins.
  3. If you are asking for adverts, please consider what value for money you are providing in comparison to other local advertising options.  Some schools would like to charge me the same amount to potentially reach 300 parents that I can reach 20,000 people in for a local magazine/newspaper.  They also tell me how many children are in the school, rather than how many families, which can often be about 60% of the original number.
  4. If you are asking for adverts give them plenty of time, a deadline, explain what format you need the advert in (e.g. PDF/Jpeg) and what the dimensions of the advert will be.  Also, send them a complementary version afterwards, to show them that you definitely did do the advert.
  5. Offer them a package where they can have a stall at your fair, offer a raffle prize and advert in your brochure at a reduced rate.
  6. Do some research into the most popular stalls; my heart breaks sometimes for the small businesses sitting their all lonely with products which are just not suitable for that school.
  7. If their business doesn’t really suit a stall at your fair, they could sponsor one of the PTA stalls.  For instance we often have simple games, where the kids win sweets.  These could be sponsored by the business, and reduce the PTA’s cost in return for a sign thanking the business for their sponsorship.
  8. Keep a record of the businesses and the contact person that help you each time.  Then to save you time you can contact them directly each year.
  9. I recommend that you find out if any of your PTA or parents actually use the business – I’m much more likely to give a voucher to a client, than a stranger who contacts me once a year.
  10. Contact the most local businesses first; they are the most likely to gain from supporting you.  Whereas I’m often contacted by schools from a long way away, that probably are too far for me to realistically gain clients.  It’s worth walking up the local high street and making a list of the companies, the person to contact and which ones might be interested.  Once this list is created it can be used each year.
  11. Support the business on social media – send a thank you tweet and message on their Facebook page.  Like their Facebook page and follow them on twitter.  Mention them on your private Facebook profile as well.  All these things help with a small businesses marketing campaign, and helps to reduce their costs.
  12. During the following year, share one or two of their Facebook posts or like them to show that it’s not just at Christmas and the Summer Fair time that you are interested.

I know this probably sounds like a lot of work, and it might be a little late for this year’s fairs (sorry!).  But once you have your list of businesses, it is likely that they will automatically help each year and you’ll only be looking for 1 or 2 extras per annum.  You will stand out as so much more loyal and caring than the other schools, that the business will always be willing to help you where it can.

I’d also recommend other ways of building a relationship with the business:

  1. Invite someone in from them for careers days, and send thank you’s on social media for their time.
  2. Offer them the opportunity to put fliers in the school bags – this can be more successful than an advert in the school brochure and lucrative for the school.
  3. Proactively find out what local businesses the parents work in and specifically target them, as they have greater interest in the school.
  4. If you have railings at school, you could offer for them to make a banner and advertise there every now and again (for a fee of course).
  5. If you do other events during the year, potentially offer for these businesses to sponsor some aspect of it.
  6. For your most reliable and loyal business supporters, you could add a thank you page to the school website.

Please remember that these are small businesses.  Unless they are very lucky, the owners are probably earning as much or less than they would do if working for someone else, and they are much more stressed.  Why on earth in that case do they do it?  Well that’s a question I’m not sure of the answer for!

I really hope this helps in that rather desperate rush to compete with other schools/charities for small business support.

 

 

New Life Resolutions

By now most of you guys will have started and stopped your New Year Resolutions.  Never fear; that’s perfectly normal!

January is a time for reflection.  March and September are the time for new resolutions.

But I was thinking after seeing a funny YouTube video, getting a bit down about the state of the world, and after a team meeting at Espiritu, what 3 resolutions would make the biggest difference to this world of ours or more importantly mine 😉

So I thought I’d chat about it with the ‘Gorgeous Danny Smith’ on his Drivetime show on Radio Verulam this month.  (You can listen again for a week here – monday 5.30-6pm)

 

Step 1: If you can’t say something kind, useful or positive, then don’t bother

This is my new mantra at home with the kids.  What’s the point in wasting energy saying something something mean or teasing or sarcastic?  It’s not funny.  It’s pointed and if I’m going to get all ‘tree huggy’ about it, you can literally feel the energetic stabs at people.

I’m busy.  I’m tired.  I have not got the energy to purposely irritate someone – whereas Curly Headed Boy when in ‘stinky boy’ mode, loves to wind up his sister – WHY for the love of God?

I know that I’m a soft Bristolian, but seriously if what you are going to say picks on people’s insecurities, then it’s really not necessary.  And you might not be meaning to be mean, but are you really sure that the person you are talking to is as secure as you think?

I LOVE Michael Mcyntyre because he manages to be funny without being horrible about people.  Check out this hysterical video about leaving the house as a parent ….

 

Why on Facebook do people comment on something, expressing their opinions when they weren’t asked for?  Go and become more busy!  Even if they asked your opinion, is it really worth arguing about?

Work has been tough for me recently, rebuilding a business.  I need facts yes, and they aren’t always happy facts.  But what I need is people who are focussing on the facts and being positive and helpful.  But some people love a drama and being negative about stuff.  I get that this is the natural balance of life – in fact people who are very obtuse can be helpful.  But most of the time it’s just draining and ugh!

 

Step 2: Treat each other with respect, as you would wish to be treated, and give them the benefit of the doubt.

KArma

It’s pretty easy really – but actually in our busy modern lives we often don’t do this.  We jump to conclusions, and tend to think the worst of people.  We seem to have lost some of the traditional ‘British’ politeness, and whilst we probably needed to loosen up, I rather like the old kinds of values.

So …

If you don’t want your sister to snatch a toy from you, then don’t do it to them!

If you want the kids to talk politely to you, then be respectful towards them.

If you don’t want someone to judge you, then don’t be a cow to them.

If you don’t want your other half jumping down your throat, then don’t jump to conclusions with them.

If you’d like someone to be nice to you when you are old, grey and lonely, then maybe be thoughtful of that old neighbour or relative now.

This obviously goes wrong if one person likes being kicked and the other person doesn’t.  Sometimes the other people don’t change their behaviour.  But generally speaking it works well.

There’s a woman called Byron Katie who has written an interesting book called ‘Loving What Is’ which suggests that due to the ‘Law of reflection’ (i.e. we just see ourselves in other people constantly), if you are upset with someone for doing or not doing something, it’s because it’s reminding you of you.

Other people think of it as the ‘Law of Karma’ i.e. what comes around goes around.  Curly Headed Boy has a tendency to wind up Little Dimples into doing things that he knows will be annoying for me.  The other day it backfired when it became annoying for him, so he pleaded with me to stop her.  At which point I was REALLY mean and suggested that I would step in when he mended his ways in teaching her more annoying stuff.  This has proved more difficult for him than you would think; so she is still annoying him mwahahah!

(p.s. I don’t believe that Karma is a judgemental thing as some do – more that it’s an ‘experience both sides of the story’ thing – plus it’s really complicated, so I only use it for more light hearted issues, not ‘why am I disabled’ etc).

Plus, there’s the whole ‘she/he did it first’.  To which my answer is ‘I can’t remember which one of you first wound up the other after Little Dimples was born, so who has done it today really doesn’t matter, as we don’t know who actually did it first’!

Imagine if countries thought this way, instead of Tit for Tat or Eye for an eye?  Imagine if they said ‘enoughs enough, lets call it a day’.

At least if we are kind to each other we won’t be exasperating an already horrid situation.  There are so many cases that we are dealing with now, where the people involved had something horrible happen to them not so long ago.  It could have a real impact if we all decided to treat each other with respect and compassion.

 

Step 3: Speak Your Truth

Rant with Megaphone

However, I’m not saying that you should become a mouse who lets everyone walk over you!

Or that you aren’t allowed to be angry.

Or that you aren’t allowed to expect fair justice.

Or that you aren’t allowed to stand up for yourself or protect yourself.

 

It’s really important to always say how you feel.  Saying how you feel means you aren’t attacking the person with insults e.g. instead of saying ‘You are always horrible to me and so stuck up’ you could say ‘I feel that you don’t listen to me or treat my ideas with respect, and it makes me feel unappreciated and angry’.

Saying how you feel stops resentment from taking over and you from then acting out that resentment.

I’ve written a whole blog post on ‘Teaching people how to treat you‘ – it’s definitely worth having a read if you want to know more about this.

It’s also really bad for your health to let that stuff fester inside of you.  If you find it’s just not practical to say how you feel (i.e. you might get hit or lose your job), then you can write it all down and burn the letter or imagine telling the person what you think in a meditation.  It can be amazingly cathartic and nearly as good as the real thing.

 

OK, so I know I’m being a bit fluffy and naive.  However, the fact is, if I smile at someone, a huge percentage will smile back at me.  If I scowl back at them, pretty much all of the people will glare back at me.  I can’t change the world, but I can insist that my kids learn some rules, that my workplace is a lovely place to work for my team, and that I follow these rules as much as is humanely possible.  At least I might make my little corner of the world a nicer place to be.

 

 

What to do if your job or business don’t seem to be doing well?

So I’m back with the gorgeous Danny Smith on Radio Verulam – thank goodness he keeps asking me in, otherwise I’d never get around to blogging.

Check out all my previous posts in the run up to Christmas if you need tips on what to buy, how to afford it or how to deal with the stress of it.

This time I thought I’d look at a slightly different side to Christmas; the stress of someone in a job that isn’t going well, or a business that needs a big improvement, especially when you know that ‘Christmas is coming’, along with a pile of bills!

This is probably the last in my posts about business and careers (although you never know!).  Remember beforehand I wrote about:

1) How to pick a business or career:

  • Having a Passion for it.
  • That it has the potential to make the kind of Profit that you would need and deserve after the investment of time and money
  • And That there is a Need for it.

2) Tips for Getting or Keeping a Job

  • How easy it is to make a good impression when you apply
  • Then when in the job that there are easy ways to keep making a good impression:
    • Work Smart
    • Do your job
    • Give to get
    • Be professional
    • Understand the brand

 

So are you not doing as well in your career as you hoped?

Or is your business not performing?

And you are doing all the above things?

Then there are 4 simple things for you to look at:

1) You are panicking

Frustration and anger

If you panic, you are going to run around like a headless chicken, fire fight, and probably make things worse.  It’s like a self-fulfilling prophecy – the person who worries about losing their job, often behaves in a way that means that they will lose their job.  The fear will control their brain and mean that they aren’t working smart, or doing their job well.

Plus it’s important to keep your focus on what you DO want to happen, rather than what you DO NOT.  Our subconscious doesn’t pick up the NOT – so often we end up following the WRONG direction.  I’ll give you an example: it’s well know that when you want to lose weight, you need to focus on becoming healthy and slim, not on losing weight; otherwise you often gain weight.  Or how many times have you told a child to be careful to NOT do something; and they immediately do it.

Even if you are just breaking the problem down into daily steps, just focus on them one step at a time.  For instance, I’ve been through a restructure at work, so there was a lot of reorganisation needed and recruitment; it’s like a puzzle, you take each step slowly and start to fit everything together.  You don’t need to know the complete path when you start, you just start moving forwards slowly.

Here are some more tips on dealing with stress.

2) You are not letting people know

Rant with Megaphone

So you have a great business, or are wonderful at your job, but aren’t getting the recognition that you deserve, or the customers are going elsewhere?  Are you actually letting people know?  Are you clear on what your ‘USP’ is (Unique selling proposition – i.e. what you are good at).

Have you made sure that a company or customer looking for you can find you?  (E.g. google, Facebook, twitter, website, signs, brochures etc).  If you haven’t, then your customers often think that you aren’t interested in their business.

Remember in a 1to1 it’s always important to talk about your strengths as well as your development areas.  If you don’t, I can promise you that the other person is definitely talking themselves up.  It’s not boasting if it’s factual e.g. ‘I did this project and the result was xyz’ or ‘We have an 80% customer return rate’.

As a business you need to let people know why you are different from the restaurant down the road, or the other cupcake makers.  What makes what you do special?  This is where a clear niche makes your message clear, and ironically brings in more people who don’t quite fit your niche.

Don’t get fooled into thinking this needs to be expensive.  Or that everything has to be done all at once.  There are loads of marketing, customer service, PR and sales techniques that are free or inexpensive.

 

3) You are letting your self-confidence or self-esteem issues get in the way

 

Fur Monster

We all have baggage; people or situations that have knocked our confidence or made us doubt ourselves.  But if you let that show, then why will other people or customers trust you?  I’m not talking about walking around pretending all the time and being fake.  I’m just suggesting that if you are not sure of why you are fabulous and why customers should come to you, then they won’t come.

When I worry; and of course I do worry, as setting up a large hair and beauty salon and Spa inspired by the days of good service and glamour is a risk – people do sometimes prefer the dull and noisy salons elsewhere.  Then I remind myself of a few things:

  1. My job is not to convince everyone – just the people who would love to come to me and prefer it.  In fact it’s my duty to let them know, so that they get the opportunity to come.
  2. I remind myself of what I’m good at (and what I’m not good at).  That way I remember what my own personal USP is, and I make a backup plan for my weak areas.  Accepting responsibility for yourself and not blaming others is really important here.

4) It’s not exactly what you are meant to be doing

diamond heart
Sometimes we spend years not doing well in careers we never wanted or running businesses that don’t make our hearts sing.  What’s the point in that?  Yes, I know that there are practicalities to providing for a family and paying the bills, and it’s not always easy to change things.  But I can also guarantee that it’s very difficult to be successful at something that isn’t really YOU.
Are you really sure this job is for you?  Are the hours suitable to what you love in your life?  Do you really want to become like the people you are with?  Is it really how you would like to spend the next few years?  I had a couple of people come for job interviews recently, who didn’t really want to work at MY spa.  One just wanted a couple of extra days work anywhere; that’s fine, but Espiritu has a very specific ethos and I’m looking for people who are banging down the door to work there.  The other just applied because she was told to, and was trying to appease someone she loves; a recipe for disaster.
Now if this is where you find yourself, then what I recommend is that you make an exit plan.  It might be 1 to 10yrs; but it will be a plan, and if you are steadily working towards it, that is all you need.
If you would like to do something else, but it will earn you less money, check out my posts on how to get more value for your money, so that you don’t need to earn as much.
If it’s skill levels, then you just need to make a plan to train up.  But keep at it; I had a lovely girl apply for a job, but she hasn’t been constantly practicing her trade and has become rusty, so I need her to go away for 6 months, do lots of practice and then try again.
You may not know exactly, but have a hint, so work towards that at first, and all will become clearer.  (But be careful of ‘the grass is greener’ fantasies, and make sure that you look at the downsides of all options).

What’s the worst thing that could happen?

You know something has got to change right?  So you could try these ideas, and they might not work; in my humble opinion they weren’t meant to work then, and there will be something better out there (if you’ve followed everything from the last 3 posts).  You’ll also know that you really tried your best – better that, than not putting your whole effort in.
We ALL fail sometimes.
We ALL make mistakes sometimes.
It’s how you react to that, which will determine how your life unfolds.  You can still be happy, but poor (I’m not suggesting that it is heaven being poor, just that it’s not necessarily hell either).
Good luck to you – I know it isn’t easy.  Let me know if you have any specific questions that maybe I can help you with.  Or if there is something you want me to go into more detail on.