10 Top Tips For Small Businesses Handling Coronavirus

Do you have a small business and you are worried that either you will lose clients or that your clients will struggle to survive and there will be a knock on effect?

There are things that we can do to pre-empt potential problems, adapt and become more resilient.

Yes, this is a worrying time.  But the best frame of mind to take, is that these changes will take us to a stronger position in the end and improve our business.

However, I totally understand your worries, so I took to facebook live yesterday to give you the tips you need to survive and thrive this challenge …

At the end I make a few offers for you …

  • Lost your job?  Anyone who has lost their job during this time, just message me and I will send you my ‘Time For Change‘ eBook for free, to help you work out what you would like to do now.
  • Struggling to sleep?  I recommend my ‘Sleep Tips & Toolkit‘ eBook.
  • Business Booster Coronavirus Special – Now Normally I only run this program once a quarter and I’ve just finished the most recent run.  But I’ve decided to run a special one, purely to focus on adapting to this challenge.  It is only £19.99, but I’m happy to offer a 2 monthly payment of £10 instead if that is easier for you.  I will be running it in the last week in March, but you can join anytime, as the course material is there for you – it will help you tighten up your strategy and make sure you have got all your ducks in a row.
  • Focussed Business Review – I offer 1hr reviews & training for an area of your business e.g. strategy, facebook, how to move online, cash flow analysis etc for £145.  I’m offering a Coronavirus discount of 50% off to help you come up with a plan of action to tighten up and come out stronger from this challenge.
  • Health Review – Normally I only offer lifestyle/health coaching over 3 months, but I’m also going to offer a one off for this to help anyone worried about how Coronavirus might affect their health challenges.  I’m going to offer the same 50% off option.

Remember, all my books sold on my site and 1to1’s and workbooks come with a 100% Money Back Guarantee – so I am committed to you getting results!

Most of all, I want you to know – if the worst comes to the worst and your business doesn’t survive, you will be OK – I KNOW this due to my own experiences.  Joy doesn’t disappear from the world and neither does love.

We can and will rebuild.

Sending you big hugs!

Sanity Check – Do you Actually Want To Run A Business

It’s not that I want to put you off running a business.

But I do want to save the people not really up for it a world of pain.

Plus, if you are running your own business, then I want you to look at these questions and make a clear decision in your head that you are willing to do what it takes – you will then be so much more successful.

 

Here’s a quick summary of what I mention in the video, so that you can refer back to it and jog your memory:

  1. Does your whole strategy match?
  2. Does your SWOT suggest anything unviable?
  3. Will it earn what you need?
  4. Are you willing to develop as a person?
  5. Do you have the commitment level?
  6. Are you willing to challenge your limiting beliefs?
  7. Will it fit into your life?
  8. If you won £1million tomorrow, would you still do it?

 

If you would like more help with tackling these different areas of business, then that is one of the things that my ‘Lets Get Started’ program will do for you.

Check out more information here:

https://mummywhisperer.com/get-started/

How much should you spend on training or personal development?

I have so many small businesses approach me who are not managing to make enough profit from their business, or even any kind of profit at all, that one of the first tips I have for them is cost management.

It’s harsh, but fair to say that if you haven’t earned it yet, then you shouldn’t spend it – not if you would love a successful business in future.  It doesn’t just affect the bottom line, it also affects the energetics of the business.

Then it’s important to analyse your spending habits in the business and make sure that the percentage spent on each area is reasonable – plus that where possible it actually helps to move the business forwards, so there is some form of saving or earning from it.

This can be really tough when you are surrounded by adverts on social media all day long telling you that you NEED this new shiny course – they have the strategy that will sort everything for you and you won’t be able to succeed without it!  Especially if you are a lover of learning new stuff!!

So here are my tips for how much to control your training or personal development costs (from a recovering addict for personal development courses and books!).


This is a slightly ironic tip for 2 reasons … My biggest vice is spending stuff on learning things – I’ve literally had to hand cuff myself to stop this addiction to new sparkly things to learn.

Plus one of my services is courses for small businesses and I’m also back doing consulting in the corporate market!

But even so, I firmly believe that us small business owners need to keep a strict tab on how much we spend – my new goal is to not spend more than 10% on training or personal development.  If I want to do an expensive course/program, then I will need to earn more in order to do it.  Plus I now keep tabs on those no-brainer priced memberships programs, as I had built up a large number of them and it all adds up.

When I do invest in anything now, I do expect a palpable return or saving.  Whilst spiritual development is important, It’s not ok for a course/program for businesses to not be built around either saving you money or making you money.

Otherwise what it does is add to the pressure of making more money – and most small businesses already have enough of that!  I think it’s reasonable to expect 5-10x your investment – that’s certainly what I aim to deliver or more!

Plus to help with new shiny object syndrome, I sit for a moment and think ‘Is this course a 100% Yes course?’ or am I interested because I’m worried about missing out or have fear about something?  For me to spend my time on it, even if it is FREE, it needs to be 100% something I want to do.

Hope that tip helps, let me know what you think?

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If your business needs a boost, I’ve got just the thing for you (yes, ironically I am now mentioning purchasing a course LOL!) – My Business Booster program!

Plus if you are watching this before the end of Nov 2019, it’s FREE for one more time starting on Fri 15th!  But even after that, it’s really affordable, as it’s aimed at businesses that need a boost or are just starting out.  Plus once you are in, you can re-attend any time (it will run 4-6 times a year).

You’ll get both a practical and energetic boost for your business and a health check to make sure there are no gaps that will cause you trouble.

The last group loved it so much, they are all attending again – check out their testimonials and more information here:

Business Booster

I really love this course, so I hope that it feels like a ‘100% Yes’ for you and I see you in there!

Willow Face Paint Hoo BookFest

How to get Vouchers/Adverts for your school or charity

Willow Face Paint Hoo BookFest
Cheeky Butterfly

It’s school summer fair season again!  That means I’ve been approached by a LOT of schools in the surrounding area, for either adverts in their brochures or vouchers for their raffles.

Realistically, the vouchers do not really help me with my business.  I don’t get a lot of visibility from them and I don’t get a lot of business.  However, I do like to support the local community; my kids are at a local school, and I’m very aware of how hard the PTA’s work for both the private and state schools.  Sadly at times I do feel a little ‘used’ at times by the schools that approach me (not all, just some), which I suspect makes the PTA’s job even harder.

So I thought I’d write some tips on how to get those much needed adverts or vouchers from local businesses.  Most importantly you are looking to create a relationship with the business; where they know that you don’t just want a voucher from them, you actually care that they gain from it.

  1. If you are asking for raffle tickets, have a simple brochure and list all the small businesses that gave you a voucher with a thank you and their contact details.  Or create a poster that is in a prominent position at the fair if you can’t afford brochures.  The raffle prize will cost the business money to provide the service/product and it takes a lot of return visits from that customer to cover that cost.  So this gives them increased visibility.
  2. Suggest they offer you a raffle ticket for something that can be upgraded; this gives them a chance of covering their costs at least.  For instance, if I offer a 45min massage, someone might upgrade it to 60mins.
  3. If you are asking for adverts, please consider what value for money you are providing in comparison to other local advertising options.  Some schools would like to charge me the same amount to potentially reach 300 parents that I can reach 20,000 people in for a local magazine/newspaper.  They also tell me how many children are in the school, rather than how many families, which can often be about 60% of the original number.
  4. If you are asking for adverts give them plenty of time, a deadline, explain what format you need the advert in (e.g. PDF/Jpeg) and what the dimensions of the advert will be.  Also, send them a complementary version afterwards, to show them that you definitely did do the advert.
  5. Offer them a package where they can have a stall at your fair, offer a raffle prize and advert in your brochure at a reduced rate.
  6. Do some research into the most popular stalls; my heart breaks sometimes for the small businesses sitting their all lonely with products which are just not suitable for that school.
  7. If their business doesn’t really suit a stall at your fair, they could sponsor one of the PTA stalls.  For instance we often have simple games, where the kids win sweets.  These could be sponsored by the business, and reduce the PTA’s cost in return for a sign thanking the business for their sponsorship.
  8. Keep a record of the businesses and the contact person that help you each time.  Then to save you time you can contact them directly each year.
  9. I recommend that you find out if any of your PTA or parents actually use the business – I’m much more likely to give a voucher to a client, than a stranger who contacts me once a year.
  10. Contact the most local businesses first; they are the most likely to gain from supporting you.  Whereas I’m often contacted by schools from a long way away, that probably are too far for me to realistically gain clients.  It’s worth walking up the local high street and making a list of the companies, the person to contact and which ones might be interested.  Once this list is created it can be used each year.
  11. Support the business on social media – send a thank you tweet and message on their Facebook page.  Like their Facebook page and follow them on twitter.  Mention them on your private Facebook profile as well.  All these things help with a small businesses marketing campaign, and helps to reduce their costs.
  12. During the following year, share one or two of their Facebook posts or like them to show that it’s not just at Christmas and the Summer Fair time that you are interested.

I know this probably sounds like a lot of work, and it might be a little late for this year’s fairs (sorry!).  But once you have your list of businesses, it is likely that they will automatically help each year and you’ll only be looking for 1 or 2 extras per annum.  You will stand out as so much more loyal and caring than the other schools, that the business will always be willing to help you where it can.

I’d also recommend other ways of building a relationship with the business:

  1. Invite someone in from them for careers days, and send thank you’s on social media for their time.
  2. Offer them the opportunity to put fliers in the school bags – this can be more successful than an advert in the school brochure and lucrative for the school.
  3. Proactively find out what local businesses the parents work in and specifically target them, as they have greater interest in the school.
  4. If you have railings at school, you could offer for them to make a banner and advertise there every now and again (for a fee of course).
  5. If you do other events during the year, potentially offer for these businesses to sponsor some aspect of it.
  6. For your most reliable and loyal business supporters, you could add a thank you page to the school website.

Please remember that these are small businesses.  Unless they are very lucky, the owners are probably earning as much or less than they would do if working for someone else, and they are much more stressed.  Why on earth in that case do they do it?  Well that’s a question I’m not sure of the answer for!

I really hope this helps in that rather desperate rush to compete with other schools/charities for small business support.