I’ve been accused of being a ‘Yummy Mummy’; Is that bad?

So a few weeks ago someone made a very pointed comment about not liking a children’s farm that I like because it’s so ‘yummy mummy’.

Clearly I was being accused of being a ‘yummy mummy’ and not in a good way.

To be honest, I was kind of ‘why would you bother to let me know that you don’t approve of my choices’, but it made me think.

Me a Yummy Mummy?  Really?  Is it bad if I am?

Here is the Wikipedia description:

Yummy mummy is a slang term used in the United Kingdom to describe young, attractive and wealthy mothers. The term developed in the 2000s, and was often applied to celebrity mothers such as Liz Hurley[1] or Victoria Beckham,[2] who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles.

The stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence “bankrolled by a husband working himself to death in the City, (dressing) in designer outfits… carries the latest must-have bag (and) whose hair and nails are perfectly groomed”.[1] A yummy mummy would have several children and yet remain a “girl-about-town”, dressing fashionably and appearing well-groomed and carefree.[3]

It was reported in 2008 that celebrity yummy mummys were contributing to levels of depression in young mothers, making new mothers feel “saggy, baggy and depressed” about their own bodies.[2

Family fun

Let’s see …

‘young’ – hardly – I’m 42.

‘attractive’ – ooooh thankyou, I’m not worried about someone calling me that, but suspect you haven’t seen me in the morning.

‘wealthy’ – seriously you don’t know what wealthy is if you think I’m wealthy.

‘regained their pre-pregnancy figures’ – nope got a whole dress size to go for that, and really can’t be bothered to get into a size 10 jean, so it’s not going to happen.

‘bankrolled … husband working to death in london’ – actually it’s the hairy northerners choice to work there, I’d be happy to go back to Bristol and chill out a bit more.

‘designer outfits’ … do New Look, Next and Joe Browns count?

‘must-have bag’ – that would be an Alexa mulberry – nope, not in my wardrobe; but I am a BIG fan of handbags and got a lovely one in Accessorize last weekend to try to reduce my back pain.

‘hair and nails perfectly groomed’ – I’ve got curly hair, so there’s no chance of perfect grooming and my nails are glued on by me, because otherwise I find my real ones too tasty.

‘contributing to levels of depression’ – I would be GUTTED to know I’d made things worse for mums as the WHOLE POINT to what I do is to try and help them enjoy being exactly who they are.

Oh and no mentions of children’s farms with lots of simple indoor and outdoor fun for the kids – hmmmm.


I decided that I am definitely NOT yummy.

I live in St Albans.  I’ve met yummy, and I am not dedicated enough to the gym to be yummy.  I’d put me down to more ‘middle of the road’; neither yummy or scummy.


Then I had another thought …

I think it’s a really bad thing to give the impression that being a ‘Yummy Mummy’ is a bad thing.


After all, they are looking after their bodies and their health, and although there are bound to be a few selfish shallow women who put material stuff above their kids and husbands needs, I very much doubt that they are in the majority.  Plus they might be ‘yummy’, but they are still human, with stresses, worries and feelings.  Maybe different from ours, but I know that EVERYONE has problems in their lives.

So those against ‘yummy mummies’ are suggesting that it’s not good to take care of ourselves, eat healthily and do some exercise?  Plus that we shouldn’t care what we look like or consider our self-esteem in any way.  Aren’t all of us stay at home mums being ‘bank rolled’, in our own way, and why should we be made to feel guilty for it?  Is it only right if we drudge away every day and never have a cuppa with a mate?

A lot of the celebs mentioned HAVE to lose the baby weight quickly due to work pressures.  We should just count our lucky stars that we aren’t under that pressure.  There are  few with ridiculous ideas that the express in the media, but just as many who say balanced things.  There are hardly any saying ‘you should do what I do and look like I do’; so isn’t it our fault if we are daft enough (oh yes I’ve done it too) to compare ourselves to them and feel bad about ourselves.


What do you think?  Am I yummy?  Have I made you feel bad about yourself?

Or are you yummy and proud?  Scummy and proud?  Or middle of the road and proud?

Is it all the fault of yummy mummy’s that we feel bad about ourselves, or do we need to work on our self-esteem?