I’ve met my fair share of coach/therapist/healer types who were extremely deluded about either their grandiose plans, their skills or their market actually wanting them. There have also been a fair amount if people with a great deal less training and experience than me, who were a load better at marketing and therefore a hell of a lot more financially successful. So the question is, am I deluded too, or is it just a matter of my marketing skills needing a polish?
The thing is, I’ve spent nearly 11yrs in this business in one form or another, and although I’ve enjoyed it, and it’s enriched my life with less stress, 2 miracle kids, a lasting relationship and a feeling of contentment, it hasn’t done so financially. I’ve got to ‘that time’, it’s ‘make or break’. I’ve decided to focus on mums as it is a subject close to my heart. I’ve got a fab new way of doing my coaching online, which makes it more accessible and affordable for mums. Lastly, I’ve signed up for a ‘bootcamp’ to help me launch my new product. But is it doomed to failure, because no one wants it or me?
Let’s back track a bit. When I became a mum, I realised that the training I had received was brilliant, and saved me many hours of angst. But it was also inappropriate for a mums time and resource limitations, so I created the mummy whisperer program. I saw all these mums talking/blogging about losing their identity, having problems with conflict or lack of communication in their families, and getting stressed out because they thought they/their kids/partners/life should be different. My thought process was that they ‘needed’ all these things I could do to help them be more contented with their lives and grow strong families. But, do mums really want it? That is, it might sound nice, and a few might sign up, but are there enough who REALLY want it? And would they want me? And would they pay enough to make them appreciate it and give me a fair level of earnings?
Apparently, I am meant to focus on a smaller niche than just mums, one where I have experience, credibility and contacts. The idea is if I focus on a niche, my message will be clearer and will get more mums signing up. So that has made me decide to focus on mums with kids starting nursery or school. Not new mums of babies, because my longer term plan is to provide them with a book, and not mums of teens because I don’t have teenagers yet. But if there is a market, the next question I’m facing is wether I need to cut it down even smaller to: working mums, work from home mums, or stay at home mums. Now I reckon that my program would help them all, especially as they all face guilt and work/life/rest/play balance in some way shape or form. But I can also see several potential problems, especially that working mums don’t have enough time left over to make their lives easier, and SAHM’s wouldn’t want to spend the money on themselves. By creating a program that can be worked through online, I was hoping that mums could fit it into their lives more easily, and by giving a payment option over 3 months with a 14 day free trial it would make it more affordable. But that might not be enough, or is that where marketing comes in?
There is an even bigger problem as well! What I’m offering is a way for a mum to be more sure of themselves and listen to their own natural instinct and knowledge of their family, instead of a one-size fits all parenting technique. But do mums want an answer tailored to their own family, which leaves them in the driving seat, or would they prefer to be told what to do according to a set of rules, even if it’s pretty much impossible to create? If there are mums who like the idea of what I offer, does that mean that they are already going that way and so don’t need my help?
In the past I have specialised in mental health issues, relationship problems and small business owners. Perhaps a mum facing the loss of her marriage, mental health or business would be more likely to ask for help. But if that is the case, then I’m going to have to take more time off work, because I don’t currently have the time to support these more extreme demands; I was planning on tackling them later.
What do you reckon? I’d really appreciate any feedback (be gentle please!; so I’m going to offer a copy of my book ‘getting the hang of gratitude’ to one of the people who leave a comment (I’ll use some random fair way of selecting!).