How to start your own business?

Wow it’s been a while!  Sorry about that – this business malarky is taking up a lot of my time.  But as I’m popping back in to speak to Danny Smith on his Drivetime show for Radio Verulam, I thought ‘maybe I should start blogging about what I’m doing’?

I saw a mum on Facebook the other day asking for advice on starting a business, so I thought that having worked for myself for the past 15years, I’d give some tips on starting your own business.

There are lots of different types of business.  For some reason I feel that Espiritu Salon and Spa is more of a ‘Business’, whereas before I was just ‘working for myself’ as a ‘job’ or ‘career’, but it really doesn’t matter what kind of business you start up, the same rules apply.

I’ll probably do a series of blog posts (if you like them!), so that I can break it down into manageable chunks.  But it’s a good time of year to be thinking about this sort of thing as September has a great ‘new start’ vibe.

 

Passion

Is it possible to have romance and kids?

Heartfelt Passion Helps

 

Whatever this business is, it’s going to take your time, energy and resources, so you need a passion for it.  Not a fickle passing fancy, but an interest that has been long standing.  My dream to own a Spa where the hair, beauty and holistic therapies were all combined has been there for the whole 15 years.

How do you know if there is a TRUE passion for it?  I’ve watched and listened to people over this last year and here are a few key hints:

  • You’ve thought about it loads and talked to different people about it
  • You’ve planned it – in your head, on paper, everywhere
  • You’ve researched how to do it on the internet, read about it and maybe taken qualifications in it.
  • You know your strengths and weaknesses (no one can do everything) and have a plan to cover the areas that aren’t your strong ones.
  • You are willing to spend time, money and change your lifestyle for it – this is the big one, are you willing to stop watching the TV, stop seeing friends, and limit your budget because you are focussed on your business?

Passion is key, because it’s going to be harder than you think, and affect areas of life that you never expected, so it needs the passion to keep it going!  Wow I sound a bit gloomy don’t I, but it’s not; it would only be gloomy if I didn’t have a passion for what I’m doing.

 

Money

Money Saving Tips

Money

It’s got to make a profit, otherwise it is just an expensive hobby which will do your self-esteem no good; the question is how much?

When thinking about the business, think about how long before it could go into profit and how much profit you need.

  • Maybe you are giving up a job for this, and although you can cut back on your lifestyle to a degree, there are bills to pay?
  • Or maybe this is the beginning of something bigger that will grow when your kids are in school, so for the time being it just needs to pay for a few treats for the family?
  • If there is a big investment, it really needs to be able to pay itself back, as well as pay you, so that is something to consider.
  • Think about the sacrifices that you will have to make; it needs to make enough profit for it to be worth it.

One thing you can be sure of: It’s going to cost more than you thought, and take longer than you thought to go into profit.

But don’t get fooled into spending lots due to your newness to the industry.

Desperation isn’t good, so make sure that you have a buffer to keep you going.

And never fall for the ‘get rich quick’ schemes; nothing happens without hard work.  I know a pile of people who did weekend courses and

 

Need

Rant with Megaphone

Letting people know

You might be really passionate about something, and not mind how much profit you make.  But at the end of the day, other people need to think that it will be interesting too, otherwise you will have no customers.

Is there a market for it?  Do people really want it, or can you persuade them that they do?

What is your brand, ethos and USP?  What is the point to your business versus all the others?

Make sure there is a market for it – Know your market/niche – don’t try to be everything for everyone. Decide on your brand – your ethos, niche, the point to you.

Learn this lesson (it took me years to believe it!): Decide on your ideal customer, identify your niche, stick to it and you will have MORE customers!

But at the same time, don’t focus/be to rigid on this being ‘the one’ business you ever run; things often change and one thing will lead to another.  I’ve gone from being a reiki healer/master, to holistic therapist, to coach, to ‘Mummy Whisperer’, to blogger, to author, to owner of a Spa.  It might sound a bit random, but there is sense in the journey.

 

Got a question about a business?  Let me know – I know how tough it is and would love to help!

Started your own business?  What tips would you add to choosing a business?

 

Do you feel unappreciated?

I’ve come across a few people feeling unappreciated recently, so I thought I’d give some tips on how to deal with it.  As poor old Danny Smith on Radio Verulam is considered one of St Albans’ hidden treasures, I thought I’d go through them on his Drive time show.

Fancy listening to our dulcet tones?  You can listen again here.

Do you feel unappreciated?  Is it at work, at home with the kids or with your friends/partner?

The good news about feeling unappreciated is that it can be dealt with pretty easily ……

 

Tip 1: Have you told anyone?

To . . . → Read More: Do you feel unappreciated?

Anger – what the hell is it all about?

Frustration and anger

I was chatting with Curly headed boy the other day, as he’d been giving us some serious attitude for a few weeks.  He was clearly angry with me, but I couldn’t work out what on earth was the matter.

So I picked one of those evenings – you know the ones when they want to chat lots, and talked him through anger and explained what it is.

The problem with anger, is that most often it comes from us not actually knowing how we are feeling and what has triggered us.  So it often doesn’t achieve what we really need.  By understanding it a . . . → Read More: Anger – what the hell is it all about?

18 Months On From My Diagnosis With Fibromyalgia

Lowchens and children

content

 

I’m so sorry, it’s been sooooo long since I wrote about my Fibromyalgia.  I feel especially guilty having been selected as one of the Top 16 Fibromyalgia Blogs worldwide.  I totally meant to blog as I went, but it just didn’t happen.

But I have GREAT NEWS, so maybe it’s been more important that I focussed on myself for a while.

I hope that the information below really encourages people with Fibromyalgia or other similar syndromes, to keep on.  For the first 6 months of trying things, it really felt like I didn’t make any progress at all.  But . . . → Read More: 18 Months On From My Diagnosis With Fibromyalgia

Big Decisions, Crufts and Ruff Guides!

Irony of Making Decisions

It’s one of those funny things isn’t it – make a big decision and then irony of ironies, something challenges it.

A few weeks ago I was so up to my eyeballs that I turned off all notifications on Facebook groups.  Every now and again I check them all at the same time, and it has saved me loads of time.

But I then had to face facts that where I thought I was just going to take a few months off paid blogging work, I needed much longer.  So one day I took the big step of removing myself from . . . → Read More: Big Decisions, Crufts and Ruff Guides!

Ten Tips On How To Take Care Of Yourself!

Mum with energy

I’ve been wondering what to talk about with the gorgeous Danny Smith on his drive time show to Radio Verulam for a couple of days.

Should it be my improvement with Fibromyalgia, should it be that the minute the sun comes out we panic about bikini’s or should it be more relationship stuff?

But then I realised it’s all about something simple.

Something so simple that we are rubbish at it.

TAKING CARE OF OURSELVES.

Having Fibromyalgia has been my teacher in how to take care of myself.  So I’m not that bright either – it took a chronic pain . . . → Read More: Ten Tips On How To Take Care Of Yourself!

Top 3 Tips For Getting And Keeping Relationship

Is it possible to have romance and kids?

I was chatting with the gorgeous Danny Smith online about relationships the other day, so we thought we’d talk about it on his drive time radio show on Radio Verulam.

Missed us?  You can listen in here (5.30-6pm).

Now I’ve talked about relationships LOADS at times on this blog.  But I was thinking, what are the Top 3 tips for finding and keeping a relationship?  Here is what I came up with:

 

1) Love Yourself And Be Clear On What You Deserve

Oh I know it’s cliched.  But you need to know why you are wonderful. . . . → Read More: Top 3 Tips For Getting And Keeping Relationship

Comparison – helpful motivation or the source of pain?

I was chatting to the lovely Danny Smith from West Herts Drivetime on Radio Verulam today about New years and comparisons ….. (If you fancy listening to us, you can do so here, but only for the next week).

Life Check

Cup Of Tea and a chat is good for the soul

This is the time of year when people are looking at their lives and thinking of what they want for the new year.

Personally I hate new years resolutions – they don’t work.  It’s too cold and people are too tired to maintain them.  Spring and September is the . . . → Read More: Comparison – helpful motivation or the source of pain?

My house’s journey in 2013 – from salon to normality

Loads of people do reviews of their life for the previous year, I’m going to do a review of my house’s life last year.

For the first quarter of the year I saw lots of my house because I was still getting to grips with my Fibromyalgia – I basically needed a jolly good rest.  Gradually it brought me the healing I needed and I started to recover.

Then suddenly at the end of May we had a meeting with my friend and hair dresser Tony and a plan I’d had for over 10yrs suddenly burst into life.

. . . → Read More: My house’s journey in 2013 – from salon to normality

Problem Corner – Inappropriate relationships No2

Agony Aunt for Mums

Agony Aunt for Mums

I’ve had a long email from a wife asking for some more help having read my previous post about ‘Inappropriate Relationships’.

My answer is basically ‘Yes’ that woman is a wrong un, but I thought I’d include the whole email with my comments all the way through in red to help guys understand the general nuance when dealing with situations like this:

Email 1

I came across your website when looking for information on cross sex relationships as my partner of 25 years has recently struck . . . → Read More: Problem Corner – Inappropriate relationships No2